Pharma Strategy and Competitive Intelligence

Business intelligence in a biotechnology world

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Entries Tagged as 'marketing'

Increasing importance of competitive intelligence in bear markets

October 18th, 2008 · No Comments · Market research, biotech, brain cancer, competitive intelligence, marketing, oncology, pharma

In tough economic times, many companies are forced to downsize, trim budgets and preserve profit margins, while expecting a leaner, meaner organisation to survive the tempest. The reality is that the changes leave fewer people to accomplish the same amount of work on less marketing dollars; productivity becomes the new name of the game. This [...]

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